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AskWhispervs
AskWhisper vs Opally
Opally is a Copenhagen AI-agent platform that answers hotel enquiries by email, website chat and phone. AskWhisper covers the same enquiries and the journey around them: the website, the guest app, the upsells and the keys. Here's the honest read on both.
The short answer
Opally is a Copenhagen AI-agent platform, founded in 2025, that answers hotel enquiries by email, website chat and phone in 100+ languages, from €4 per room per month with no setup fee. AskWhisper answers the same enquiries and runs what sits around them: the website you build by describing your hotel, a branded guest app, digital check-in and Salto keys, and commission-free upsells, from €7 per room per month plus a one-time €399 setup fee. Opally is the better fit when answering enquiries faster is the whole job, and it does three things AskWhisper doesn't: review reply drafts, event enquiry forms and AI-search visibility monitoring. AskWhisper is the better fit when you also want what a traveller sees before they book and what a guest uses after they arrive.
Choose them if
Answering enquiries faster is the whole job. You want voice on the base product, event and group enquiry forms, and review replies drafted for you - and your website is already handled elsewhere.
Choose AskWhisper if
You want the website, the guest app, check-in and the upsells reading the same facts as the chat, so a price or a policy changed once is correct everywhere a traveller looks.
Where each one is strong
Both are real products with real customers. Here's the honest read on each.
What Opally does well
- Voice sits in the core product rather than in an add-on - it answers calls in 70+ languages on the €6 plan
- Email is their strongest channel, with staged autonomy: drafts first, then review-before-send, then send-on-confidence
- Event and group enquiry forms that turn a request into a drafted proposal - AskWhisper has nothing for this
- AI drafts replies to Google and Tripadvisor reviews, which AskWhisper doesn't do
- 32 published integrations across nine categories, including nine PMSs and seven booking engines
- €4 per room per month to start, no setup fee, and a 14-day trial
What AskWhisper does well
- The website is part of the platform. Describe the property and the first version comes back from that description
- A branded guest app with stay details, local tips and house rules - Opally's mobile app is for your team, not your guests
- Digital check-in and key delivery through Salto, so a late arrival works without anyone at the desk
- Automated journey messaging and commission-free upsells targeted on booking data
- One knowledge base behind the website, the chat, the app and the emails, so a price changed once is right everywhere a traveller looks
Capability by capability
Researched from public sources. Where we couldn't verify something, the cell says so rather than guessing.
| Feature | AskWhisper | Opally |
|---|---|---|
| Platform scope | ||
| How much of the traveller journey it covers | Discovery to post-stay | Enquiry to in-stay |
| Hotel website you build and manage yourself | Yes | No |
| One change updates every connected channel | Yes | Yes |
| Takes the booking and the payment | No | Yes |
| Guest messaging | ||
| AI replies on WhatsApp | Yes | Yes |
| AI replies on webchat | Yes | Yes |
| AI email drafts | Yes | Yes |
| AI answers guest phone calls | Yes | Yes |
| Automated guest journey messaging | Yes | Not verified |
| Unified inbox (all channels) | Yes | Yes |
| Broadcast messaging | Yes | Not verified |
| Segmented messaging by guest type | Yes | Not verified |
| Event and group enquiry forms | No | Yes |
| AI drafts replies to public reviews | No | Yes |
| AI capabilities | ||
| Multilingual AI (auto-detect language) | Yes | Yes |
| Languages the AI handles | Any language | 100+, voice 70+ |
| Smart routing (AI to staff escalation) | Yes | Yes |
| Central knowledge base | Yes | Yes |
| AI-search visibility monitoring | No | Yes |
| Check-in & keys | ||
| Self-service check-in | Yes | Not verified |
| Digital key delivery | Yes | Not verified |
| Upselling | ||
| Automated upsells | Yes | Yes |
| Commission-free (no OTA fees) | Yes | Not verified |
| Offer targeting by booking data | Yes | Not verified |
| Guest app | ||
| Branded guest app (no download) | Yes | No |
| Local tips & recommendations | Yes | Not verified |
| House rules in guest app | Yes | Not verified |
| Operations | ||
| Guest satisfaction flows | Yes | Not verified |
| Automated review nudges | Yes | Not verified |
| Operational notifications | Yes | Yes |
| Integrations | ||
| Mews PMS integration | Yes | Yes |
| Cloudbeds PMS integration | Yes | No |
| Salto access control | Yes | No |
| Pricing & setup | ||
| Per-room pricing (from EUR 7/room/month) | Yes | Yes |
| Pricing published on the website | Yes | Yes |
| No setup fee | No | Yes |
| Go live in days, not weeks | Yes | Yes |
Features marked with ? could not be verified from public sources at the time of writing. We strive to keep this comparison accurate - if you spot an error, let us know.
Why hotels choose AskWhisper over Opally
- 1Your website is in the platform. Describe the property and the first version comes back; Opally connects to the site you already have.
- 2A guest app travellers actually open, with stay details, local tips and house rules. Opally's app is for your team.
- 3Digital check-in and Salto key delivery, so a 1am arrival doesn't need someone at the desk.
- 4Commission-free upsells targeted on booking data, plus the journey emails that carry them.
- 5One knowledge base behind every channel. Change a rate or a check-in time once and it's correct on the site, in the chat and in the app.
What you get out of it
More revenue
More earned per stay, without anyone chasing it or asking the awkward question.
More time
Less copying and switching between tools, more time for hosting.
Questions hoteliers ask
What is the best Opally alternative for hotels?
AskWhisper is the alternative for a hotel that wants more than enquiry handling. Opally answers email, website chat and calls from a central knowledge base. AskWhisper covers the same channels and adds the website, a branded guest app, digital check-in and keys, and commission-free upsells.
Does Opally build hotel websites?
No. Opally connects to the website a hotel already has and adds chat, an AI site search and booking links to it. AskWhisper builds the website itself from a description of the property, then keeps it in step with the chat, the guest app and the emails.
How much does Opally cost compared to AskWhisper?
Opally starts at €4 per room per month with a €100 monthly minimum, rising to €6 for all channels, with no setup fee and a 14-day trial. AskWhisper's communication suite is €7 per room per month, minimum €21, with a one-time €399 setup fee. The website is €4 per room.
Does Opally do anything AskWhisper doesn't?
Yes, three things. Opally drafts replies to Google and Tripadvisor reviews, handles event and group enquiry forms with AI-drafted proposals, and sells AI-search visibility monitoring as a separate product. AskWhisper offers none of those: it nudges guests for reviews but doesn't write the replies.
Can I switch from Opally to AskWhisper?
Yes. Both sit on top of your PMS rather than replacing it, so switching means describing your property, reviewing what comes back, and pointing AskWhisper at the same systems. Your reservations, booking engine and payments are not touched. Both connect to Mews and Apaleo.
Is AskWhisper a booking engine?
No. AskWhisper sits on top of the systems you already run, including whichever booking engine you use. It reads your live data, puts it everywhere a traveller looks, and sends travellers into that engine with the room and dates they were looking at. The payment never moves through AskWhisper.
Do I have to replace my PMS?
No. AskWhisper reads live data from your PMS and writes back to it, and your reservations stay exactly where they are. It is a layer on top of your existing stack, not a replacement for it. The same goes for your channel manager and your key system.
Can I keep my own booking engine?
Yes. AskWhisper is not a booking engine and never takes the payment. Your site sends travellers into whichever engine you already use, with the room and the dates they were looking at, so the transaction happens exactly where it happens today.
Which PMS systems does AskWhisper integrate with?
AskWhisper integrates with Mews, Cloudbeds, Lighthouse, RoomRaccoon, Apaleo, protel, Clock PMS+ and MyTourist. Every one of them covers two-way reservation sync, traveller profile sync and messaging triggered by reservation events. The integrations page lists what each supports, and new connections are added in the order customers ask for them.
What if I don't have a PMS?
Most of AskWhisper works without one. The website, the webchat, the knowledge base, the AI receptionist and the journey emails all run on the facts you give us. Connecting a PMS adds the reservation-aware parts: the shared inbox, and digital check-in and keys.
How does AskWhisper work for hotel groups with multiple properties?
Hotel groups manage all properties from one platform. Set your brand standards once and roll them out everywhere - consistent guest communication, check-in flows, and upselling across all properties. Each property can still customize its own content while following group-wide templates.
How much does AskWhisper cost?
AskWhisper starts at €7 per room per month, minimum €21 per month, with a one-time €399 setup fee. That covers the communication suite. A hotel website is €4 per room per month, voice AI €2 and digital keys €2. Hotel groups with specific requirements can arrange a custom partnership.
Is there a minimum contract period?
Contract terms depend on the size and setup of your property, so speak to our team for the specifics. Arrangements are flexible and run from single B&Bs to large hotel groups. Nothing about the platform locks your data in: your PMS, booking engine and reservations stay where they are.
How long does setup take?
Most properties go live within a few days. You describe the property, the first version of everything you switched on comes back from that description, and connecting your PMS is a matter of approving access. There's no migration and no data-entry project to work through first.
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