Est. 2024
Independent hospitality, winning on its own terms
We're building the platform that puts independent hotels back in control of how travellers find them, book them, and remember them. One place, run by just describing what you want.



Why we exist
The booking used to belong to the hotel. Then the OTAs arrived, took their cut, and took the guest relationship with it.
Websites froze into brochures nobody updates. The tools meant to help ended up talking to everyone except each other. Independent operators feel this hardest. You're the ones answering the messages, chasing the direct booking, holding six logins in your head while a group ten times your size does it with one team and a budget you'll never have.
We think that's backwards. The people closest to the guest should have the sharpest tools, not the clumsiest. So we built one platform that runs the whole traveller journey, starting with a website you build just by describing your hotel. Change a price once, and it's live everywhere a traveller looks.
The five stages of the traveller journey: discovery, booking, pre-arrival, in-stay and post-stay. Switch between how the journey is split today and how AskWhisper runs it.
- DiscoveryOTAs
- BookingOTAs
- Pre-arrivalTool A
- In-stayTool B
- Post-stayTool C
Right now, five stages are run by four different parties. The OTAs own how travellers find you and the booking itself, so they own the guest. The three stages you keep are split across separate tools that don't share what they know, so you re-enter the same details and the guest gets a different experience at every step.
What we're building
AskWhisper turns more lookers into bookers. You describe your hotel, we build the website, then we run the messages, upsells and emails that follow, all from the same place.
More direct bookings
Travellers book with you instead of bouncing to an OTA tab.
More per stay
Upsells offered at the moment a guest is actually ready to say yes.
Happier guests
Answers land in seconds, in their language, at any hour.
Time back
Your team gets back to the part they actually love: hosting.
A team you can trust
Yes, we're highly skilled, work with great clients and are building a world class product. But that's not where we shine. We're just a team of humble, hard-working people who are ready to support you 24/7. Want to see it for yourself? We'd love to introduce ourselves to you.

Everyone in the photo
Careers & opportunities
Want to be part of it?
We're not hiring for a specific role right now, but we're always glad to meet people who think the independents deserve better tools. If that's you, tell us what you'd want to build.

“We'd rather meet you early than post a job spec later.”


Make your hotel more profitable,
Just Ask Whisper.
Describe your hotel and watch the website take shape. Then picture the whole traveller journey running from the same place.