Antwerp, Belgium - June 2026
AskWhisper launches the Journey Builder, its proactive concierge for hotels
Developed with support from the FU-TOURISM Acceleration Programme and co-funded by the European Union, the Journey Builder turns AskWhisper from a reactive chatbot into a proactive personal concierge - anticipating guest needs over WhatsApp instead of only answering questions.
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50+
Hotels live on the Journey Builder
~3x
Upsell conversion uplift with tailored recommendations
160,000+
Guest WhatsApp messages on the platform
2
Pilot markets: Belgium and Morocco
What we launched
The Journey Builder is a hotelier-configurable engine for proactive, segmented guest communication over WhatsApp.
Instead of waiting for a guest to ask a question, the platform triggers the right message, upsell or recommendation at the right moment in the guest journey - pre-arrival, pre-check-in and in-stay. Hoteliers define the segmentation themselves, based on booking attributes such as amenities booked, room type, children in the booking and length of stay.
Segmented by booking data
Journeys are triggered by real booking attributes - amenities, room type, children in the booking, length of stay - so every guest gets communication that fits their stay.
Hotelier-defined rules
A visual journey canvas lets hoteliers set triggers, filters and message steps themselves, keeping them in control and building trust in the AI.
Delivered on WhatsApp
Messages reach guests on a channel they already use, with a hardened AI response layer that reliably handles follow-up questions.
Validated in two live markets
The Journey Builder was validated in two live pilots before rolling out to the wider customer base, showing approximately 3x uplift in upsell conversion with tailored recommendations.
Belgium
Independent hotel pilot
The first pilot ran at a Belgian property, confirming that hotelier-defined segmentation drove higher upsell conversion and smooth day-to-day operation.
Marrakech, Morocco
Riad pilot
A riad in Marrakech validated cross-market replicability, showing the feature works across borders without heavy PMS integration.
Hoteliers told us they wanted to stay in control of how they talk to guests. The Journey Builder gives them proactive, personalised communication on their own terms - and that is exactly why it rolled out to 50+ hotels so smoothly.
About the funding
The Journey Builder was developed within the project "AskWhisper - From Reactive Chatbot to Proactive Personal Concierge", supported by the FU-TOURISM Acceleration Programme through Financial Support to Third Parties, and co-funded by the European Union.
- Programme
- FU-TOURISM Acceleration Programme
- Grant Agreement
- No. 101121573
- Project period
- June 2025 - June 2026
With the contribution of the Single Market Programme of the European Union. Views and opinions expressed are those of AskWhisper only and do not necessarily reflect those of the European Union or the FU-TOURISM programme. Neither the European Union nor the granting authority can be held responsible for them.
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